Resi noti i dividendi di Adsense

Fin dal lancio di Google Adsense tanti anni fa, nel lontano 2003, una delle domande più frequenti di tutti i webmaster è stata: Quale percentuale dei guadagnio per click va al publisher e quale trattiene Google ?
Molte sono state le speculazioni a riguardo e le voci più accreditate ritenevano che i publisher guadagnassero circa il 70% delle entrate pubblicitarie. In soldoni significa che se un sito, ad esempio Pochi Maledetti e Subito, in un giorno generava 10 Euro di click tramite i banner adsense, 3 Euro finivano a Google e 7 Euro a noi.

In questi giorni, in uno slancio di apertura e trasparenza (dettato principalmente dalle varie investigazioni dell’Antitrust), Google ha reso finalmente noto quali sono le percentuali di divisione dei guadagni fra l’azienda e i vari iscritti al programma. Abbiamo così scoperto che per quanto riguarda Adsense per i contenuti, lo split è del 68% al sito web ed il 32% viene trattenuto da Google (Una percentuale che gli consente comunque miliardi e miliardi di guadagni). Discorso a parte va fatto per Adsense per la ricerca, in questo secondo caso, quando invece dei banner inserite sul vostro sito il box di ricerca di Google, le percentuali scendono notevolmente ed i guadagni del sito Web sono solo del 51%.

Mistero svelato quindi. Google ci tiene anche a precisare che queste percentuali sono rimaste invariate sin dal primo giorno di Adsense anche se, ovviamente, si riservano il diritto di cambiarle in qualsiasi momento senza preavviso. Dovesse succedere speriamo le cambino in meglio, aumentando i guadagni dei siti Web aderenti al loro circuito pubblicitario, il più grande del mondo ma sicuramente non il più redditizio alla luce di queste percentuali. Qui il post ufficiale di Google a riguardo.

Questa voce è stata pubblicata in Guadagnare con Adsense e contrassegnata con . Contrassegna il permalink.

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